Businesses all over the world are coming up with some incredible ways to reduce waste and take advantage of surplus. This includes the recent cycle path opened in Zwolle, The Netherlands which was made from recycled plastic.
Given the very welcome bi-product of a socially responsible approach by many of these companies, it is refreshing to see the more human side of businesses. It is these clever initiatives that are driving new levels of disruptive innovations.
We continue to see technology driving disruption which is producing more efficient distribution methods. We all know that the digitisation of music and movies wasn’t driven by eco-friendly executives at these companies. This was driven by a desire to get more products out quicker to more people, all the while reducing costs and increasing profit. Coincidentally, environmental benefits come from the reduction in manufactured plastics in those industries.
The video-games companies are also taking an active role, first pushing demos over the internet and now full-blown downloadable games via platforms such as Steam. We have new organisations in the home viewing world in Netflix, Amazon and Sky replacing the need for many of the old physical stores. The need to evolve has always been a crucial part of survival for these companies, but it has been the ever-increasing pace of change that has been catching out organisations for years now.